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Goal: 30,000 Progress: 2,420
Sponsored by: The Diabetes Site

What do you think when you see Serena Williams, LeBron James, or another professional athlete on TV or in advertisements? You probably think these elite individuals are the epitome of healthful living—they surely eat right, and they are obviously in top physical shape.

So it's ironic that these same athletes make money endorsing unhealthy products, from McDonalds to Oreos to Coke. Perhaps the most insidious product celebrity athletes endorse, however, is sports drinks.

Sports drinks, like Gatorade and Powerade, are designed for hardcore athletics—more than an hour's worth of physical activity. They are filled with electrolytes that are lost during heavy exercise, like potassium and sodium. However, they are also loaded with sugar.

And the sales of these beverages have been rising. In essence, people have been turning away from sugary sodas because they're unhealthy—instead picking up sports drinks, thinking they're healthier. And while sports drinks are less calorie-laden than traditional sodas, they are still packed with sugars.

With celebrity athlete endorsements of sports drinks, this illusion of healthfulness is likely to continue. And children and teens are highly vulnerable to it because they are most likely to see these ads, according to a 2010 study.

This needs to end. People have gone to great lengths to prevent childhood obesity by eliminating, or moderating, traditional sodas; all of that progress could go out the window if these marketing tactics go unchecked.

Sign below to tell the Federal Trade Commission that professional athletes should no longer be able to endorse sugary sports drinks!

Sign Here






Dear Federal Trade Commission,

Thanks in part to public education initiatives, sugary sodas, a significant contributor to the obesity epidemic, have dropped in sales. People are realizing they are unhealthy and cutting, if not eliminating, their consumption of these products.

However, another beverage threatens American health: sports drinks. And professional athlete endorsements inflate this threat, as they are role models for healthy living.

While sports drinks may be appropriate for some extreme athletes, marketing often reaches those who don't need or could even suffer from the product: children. According to the American Academy of Pediatrics, children rarely, if ever need sports drinks to rehydrate and restore electrolytes during exercise, especially since these sports drinks contain such a high sugar and calorie content.

However, many consumers believe sports drinks are a healthy beverage option, perhaps partly due to professional athlete endorsement. This idea is an illusion, and we must bring it to an end.

Therefore, we ask that you outlaw the use of celebrity athlete endorsements for sports drinks. The public, especially children, should not be receiving mixed messages from healthy role models.

Sincerely,

Petition Signatures


Jun 25, 2017 sarah stevens
Jun 24, 2017 Miriam Feehily
Jun 23, 2017 (Name not displayed)
Jun 18, 2017 Adelina Jaudal
Jun 15, 2017 George Anderson
Jun 14, 2017 Richard Bosboom
Jun 13, 2017 Paula Lewis
Jun 12, 2017 Nancy Wein
Jun 12, 2017 Linda Butler
Jun 12, 2017 Léa Le Brizaut
Jun 11, 2017 Peter Kahigian
Jun 11, 2017 Irina Lamadrid
Jun 11, 2017 Simone Haasbroek
Jun 11, 2017 Artem Vyzhenko
Jun 11, 2017 Yahaira Lopez
Jun 10, 2017 Mary Bissell
Jun 10, 2017 Debbie Deane
Jun 10, 2017 Stacey Cannon
Jun 10, 2017 Bogdan Antoane
Jun 10, 2017 (Name not displayed)
Jun 9, 2017 Henrietta Ward
Jun 9, 2017 Sheila Tran
Jun 9, 2017 Laura Sakoi It's really about education, not so much celebrity endorsements.
Jun 9, 2017 Glennis Whitney
Jun 9, 2017 Stephen Moyer
Jun 9, 2017 Beth Smith
Jun 9, 2017 Magdalini M.
Jun 9, 2017 Ann Goodwin
Jun 9, 2017 Maureen Hicks
Jun 9, 2017 Sonya Grant
Jun 9, 2017 DOROTHY OTOOLE
Jun 9, 2017 Amanda Stogner Infuriating that money via deception is prized over health and honesty!
Jun 9, 2017 Kathryn Gallagher
Jun 9, 2017 Howard Cohen
Jun 9, 2017 Teresa Kohl
Jun 9, 2017 jose Antonio Lopez
Jun 9, 2017 ana trillo
Jun 9, 2017 (Name not displayed)
Jun 7, 2017 James Deschene
May 31, 2017 (Name not displayed)
May 29, 2017 mcarmen vegas
May 29, 2017 Samantha Manso
May 28, 2017 John Chambers
May 21, 2017 RENATE SCHEWCZYK
May 20, 2017 Shirley Troia
May 17, 2017 jane cook
May 17, 2017 natalie hughes
May 14, 2017 (Name not displayed)
May 14, 2017 (Name not displayed)
May 14, 2017 (Name not displayed)

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