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Sponsored by: The Diabetes Site

What do you think when you see Serena Williams, LeBron James, or another professional athlete on TV or in advertisements? You probably think these elite individuals are the epitome of healthful living—they surely eat right, and they are obviously in top physical shape.

So it's ironic that these same athletes make money endorsing unhealthy products, from McDonalds to Oreos to Coke. Perhaps the most insidious product celebrity athletes endorse, however, is sports drinks.

Sports drinks, like Gatorade and Powerade, are designed for hardcore athletics—more than an hour's worth of physical activity. They are filled with electrolytes that are lost during heavy exercise, like potassium and sodium. However, they are also loaded with sugar.

And the sales of these beverages have been rising. In essence, people have been turning away from sugary sodas because they're unhealthy—instead picking up sports drinks, thinking they're healthier. And while sports drinks are less calorie-laden than traditional sodas, they are still packed with sugars.

With celebrity athlete endorsements of sports drinks, this illusion of healthfulness is likely to continue. And children and teens are highly vulnerable to it because they are most likely to see these ads, according to a 2010 study.

This needs to end. People have gone to great lengths to prevent childhood obesity by eliminating, or moderating, traditional sodas; all of that progress could go out the window if these marketing tactics go unchecked.

Sign below to tell the Federal Trade Commission that professional athletes should no longer be able to endorse sugary sports drinks!

Sign Here






Dear Federal Trade Commission,

Thanks in part to public education initiatives, sugary sodas, a significant contributor to the obesity epidemic, have dropped in sales. People are realizing they are unhealthy and cutting, if not eliminating, their consumption of these products.

However, another beverage threatens American health: sports drinks. And professional athlete endorsements inflate this threat, as they are role models for healthy living.

While sports drinks may be appropriate for some extreme athletes, marketing often reaches those who don't need or could even suffer from the product: children. According to the American Academy of Pediatrics, children rarely, if ever need sports drinks to rehydrate and restore electrolytes during exercise, especially since these sports drinks contain such a high sugar and calorie content.

However, many consumers believe sports drinks are a healthy beverage option, perhaps partly due to professional athlete endorsement. This idea is an illusion, and we must bring it to an end.

Therefore, we ask that you outlaw the use of celebrity athlete endorsements for sports drinks. The public, especially children, should not be receiving mixed messages from healthy role models.

Sincerely,

Petition Signatures


Mar 23, 2017 (Name not displayed)
Mar 23, 2017 Hazel Blanco Incer
Mar 23, 2017 Sarah Bedell
Mar 23, 2017 Amina Jamal
Mar 23, 2017 Tracy Birrell
Mar 23, 2017 Rosalinde Katz
Mar 23, 2017 Janice Kavadas Do you want your children drinking sports drinks that are endorsed by celebrities who just want to get big money from this?
Mar 23, 2017 Antoinette Soderholm
Mar 23, 2017 Dena Shelangoski
Mar 22, 2017 Nicole Schmid
Mar 22, 2017 Pam Bixter
Mar 22, 2017 Andrew Kurzweil
Mar 22, 2017 Ed Askins
Mar 22, 2017 Juls Robertson
Mar 22, 2017 Jelica Roland
Mar 22, 2017 Debbie Lamm
Mar 22, 2017 Diane Gaertner
Mar 22, 2017 David Mark
Mar 22, 2017 Lisa Johnson
Mar 22, 2017 Deborah Bortot
Mar 22, 2017 Ann Hollyfield
Mar 22, 2017 Judith Swain
Mar 22, 2017 Jean Potter
Mar 22, 2017 Dorothy Lee
Mar 22, 2017 Wendy Wintcentsen
Mar 22, 2017 Natasha Jenkins
Mar 22, 2017 Lorain MacDonald
Mar 22, 2017 Claire Armendinger
Mar 22, 2017 Eric Dallin
Mar 22, 2017 Pat Wagner
Mar 22, 2017 Ingrid Bichler
Mar 22, 2017 Rosa Maria Negrete
Mar 22, 2017 Linda McEachronTaylor
Mar 22, 2017 Janet Almond
Mar 22, 2017 Kyriaki P
Mar 22, 2017 Pamela Parker
Mar 22, 2017 adriana arias
Mar 22, 2017 Donna Erie
Mar 22, 2017 choky alvarez
Mar 22, 2017 Diane Taylor
Mar 22, 2017 Daniel Yagolkowski
Mar 21, 2017 (Name not displayed)
Mar 21, 2017 s s
Mar 18, 2017 Sibrina Russell
Mar 18, 2017 Teresa Tarin
Mar 16, 2017 Richard Bosboom
Mar 15, 2017 Richard Bosboom
Mar 14, 2017 Blanca Alanis Athletes should try to be good examples to Young people, not only make money.
Mar 12, 2017 J.J. Green
Mar 11, 2017 Cindy Howard

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