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Sponsored by: The Diabetes Site

What do you think when you see Serena Williams, LeBron James, or another professional athlete on TV or in advertisements? You probably think these elite individuals are the epitome of healthful living—they surely eat right, and they are obviously in top physical shape.

So it's ironic that these same athletes make money endorsing unhealthy products, from McDonalds to Oreos to Coke. Perhaps the most insidious product celebrity athletes endorse, however, is sports drinks.

Sports drinks, like Gatorade and Powerade, are designed for hardcore athletics—more than an hour's worth of physical activity. They are filled with electrolytes that are lost during heavy exercise, like potassium and sodium. However, they are also loaded with sugar.

And the sales of these beverages have been rising. In essence, people have been turning away from sugary sodas because they're unhealthy—instead picking up sports drinks, thinking they're healthier. And while sports drinks are less calorie-laden than traditional sodas, they are still packed with sugars.

With celebrity athlete endorsements of sports drinks, this illusion of healthfulness is likely to continue. And children and teens are highly vulnerable to it because they are most likely to see these ads, according to a 2010 study.

This needs to end. People have gone to great lengths to prevent childhood obesity by eliminating, or moderating, traditional sodas; all of that progress could go out the window if these marketing tactics go unchecked.

Sign below to tell the Federal Trade Commission that professional athletes should no longer be able to endorse sugary sports drinks!

Sign Here






Dear Federal Trade Commission,

Thanks in part to public education initiatives, sugary sodas, a significant contributor to the obesity epidemic, have dropped in sales. People are realizing they are unhealthy and cutting, if not eliminating, their consumption of these products.

However, another beverage threatens American health: sports drinks. And professional athlete endorsements inflate this threat, as they are role models for healthy living.

While sports drinks may be appropriate for some extreme athletes, marketing often reaches those who don't need or could even suffer from the product: children. According to the American Academy of Pediatrics, children rarely, if ever need sports drinks to rehydrate and restore electrolytes during exercise, especially since these sports drinks contain such a high sugar and calorie content.

However, many consumers believe sports drinks are a healthy beverage option, perhaps partly due to professional athlete endorsement. This idea is an illusion, and we must bring it to an end.

Therefore, we ask that you outlaw the use of celebrity athlete endorsements for sports drinks. The public, especially children, should not be receiving mixed messages from healthy role models.

Sincerely,

Petition Signatures


Jan 17, 2017 Malchiel Schindler
Jan 16, 2017 Karen Sheaffer
Jan 15, 2017 Carol Bischoff
Jan 15, 2017 Monika Huber
Jan 15, 2017 Ted Williams
Jan 15, 2017 A Whiteman
Jan 13, 2017 giuliana donadio
Jan 10, 2017 Pedro Lima
Jan 6, 2017 Jim Riedel
Jan 5, 2017 Loli Diaz
Jan 4, 2017 Luis Chelotti
Jan 4, 2017 Anthony Charles
Jan 3, 2017 K LaDew
Jan 1, 2017 Gilberto Simao
Dec 30, 2016 Rhoda Slanger
Dec 23, 2016 N Sayer
Dec 18, 2016 Szymon Marek
Dec 18, 2016 Roman Marek
Dec 18, 2016 Agnieszka Marek
Dec 18, 2016 Jan Marek
Dec 18, 2016 Becky Anderson
Dec 17, 2016 (Name not displayed)
Dec 17, 2016 (Name not displayed)
Dec 17, 2016 DEBRA Simpson
Dec 17, 2016 (Name not displayed)
Dec 17, 2016 (Name not displayed)
Dec 17, 2016 debbie mcmahon
Dec 17, 2016 Eileen Blanchfield
Dec 17, 2016 (Name not displayed)
Dec 16, 2016 Shannon Schumacher
Dec 16, 2016 (Name not displayed) Soft drinks are not good for anyone even kides they pack the pound on
Dec 16, 2016 Cathy Koehler

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