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Goal: 30,000 Progress: 3,344
Sponsored by: The Diabetes Site

What do you think when you see Serena Williams, LeBron James, or another professional athlete on TV or in advertisements? You probably think these elite individuals are the epitome of healthful living—they surely eat right, and they are obviously in top physical shape.

So it's ironic that these same athletes make money endorsing unhealthy products, from McDonalds to Oreos to Coke. Perhaps the most insidious product celebrity athletes endorse, however, is sports drinks.

Sports drinks, like Gatorade and Powerade, are designed for hardcore athletics—more than an hour's worth of physical activity. They are filled with electrolytes that are lost during heavy exercise, like potassium and sodium. However, they are also loaded with sugar.

And the sales of these beverages have been rising. In essence, people have been turning away from sugary sodas because they're unhealthy—instead picking up sports drinks, thinking they're healthier. And while sports drinks are less calorie-laden than traditional sodas, they are still packed with sugars.

With celebrity athlete endorsements of sports drinks, this illusion of healthfulness is likely to continue. And children and teens are highly vulnerable to it because they are most likely to see these ads, according to a 2010 study.

This needs to end. People have gone to great lengths to prevent childhood obesity by eliminating, or moderating, traditional sodas; all of that progress could go out the window if these marketing tactics go unchecked.

Sign below to tell the Federal Trade Commission that professional athletes should no longer be able to endorse sugary sports drinks!

Sign Here






Dear Federal Trade Commission,

Thanks in part to public education initiatives, sugary sodas, a significant contributor to the obesity epidemic, have dropped in sales. People are realizing they are unhealthy and cutting, if not eliminating, their consumption of these products.

However, another beverage threatens American health: sports drinks. And professional athlete endorsements inflate this threat, as they are role models for healthy living.

While sports drinks may be appropriate for some extreme athletes, marketing often reaches those who don't need or could even suffer from the product: children. According to the American Academy of Pediatrics, children rarely, if ever need sports drinks to rehydrate and restore electrolytes during exercise, especially since these sports drinks contain such a high sugar and calorie content.

However, many consumers believe sports drinks are a healthy beverage option, perhaps partly due to professional athlete endorsement. This idea is an illusion, and we must bring it to an end.

Therefore, we ask that you outlaw the use of celebrity athlete endorsements for sports drinks. The public, especially children, should not be receiving mixed messages from healthy role models.

Sincerely,

Petition Signatures


Jan 22, 2018 Esmeralda Fowler
Jan 21, 2018 Becky Marek
Jan 20, 2018 (Name not displayed)
Jan 18, 2018 Judith Hazelton These drinks are just hype!
Jan 18, 2018 Candris Madison
Jan 16, 2018 Silvia Bertano
Jan 15, 2018 Elaine Taylor
Jan 14, 2018 Keith Prosser
Jan 13, 2018 Jessica Jakubanis
Jan 13, 2018 Adriana Hudson
Jan 13, 2018 Anne-Marie Henkes
Jan 12, 2018 Edvi Suriwati
Jan 12, 2018 Eleanor Prior
Jan 12, 2018 M Amedeo
Jan 12, 2018 CECILIA CERNA
Jan 12, 2018 Linn Johnson
Jan 12, 2018 Tom Fitzpatrick
Jan 12, 2018 Nadia Burguin
Jan 11, 2018 Kim Brudvig
Jan 11, 2018 Aimee Wyatt
Jan 11, 2018 Magdalena Apostoloska
Jan 11, 2018 (Name not displayed) These drinks and energy drinks are a rip-off.
Jan 11, 2018 P Hudson
Jan 11, 2018 Evelyn Parker
Jan 11, 2018 Tatiana Shelenga
Jan 10, 2018 Alicia Baker
Jan 10, 2018 Marge Ferrance
Jan 10, 2018 Henry Ickes
Jan 10, 2018 Freya Harris
Jan 10, 2018 Jessie Root
Jan 10, 2018 Allison Tappin
Jan 10, 2018 Emma Paqarizi
Jan 10, 2018 Jo Mosley
Jan 10, 2018 Neleigh Schuerch
Jan 10, 2018 (Name not displayed)
Jan 9, 2018 Pamela Rossi
Jan 9, 2018 Phyllis Van Leuven
Jan 9, 2018 Amanda Niles
Jan 9, 2018 roseli rinaldo
Jan 9, 2018 William Cope
Jan 9, 2018 Anna Weeks
Jan 9, 2018 Annette Ancel-Wisner
Jan 9, 2018 L Weekly
Jan 9, 2018 (Name not displayed)
Jan 9, 2018 maria soares
Jan 8, 2018 Ana Kermedchieva
Jan 8, 2018 Joan Alioto
Jan 8, 2018 Jamie Newman
Jan 8, 2018 Megan Hockwalt
Jan 8, 2018 Jean Rodine

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